Programming and broadcasting activities; news agency activities and other content distribution (PKD division 60)
This division covers the production or distribution of radio, television, entertainment, audio and audiovisual content, news, talks and the like, including programmes devoted to specific topics (intended for a particular audience, such as news programmes, sports coverage, educational programmes, youth programmes). Broadcasting or distribution of programmes may take place using various technologies, by radio, via satellite stations, cable networks or over the Internet, by streaming or downloading. Content may be made available to users free of charge or on a subscription or fee basis. This division includes:
- activities related to the creation of content or the acquisition of rights to distribute content, followed by the broadcasting or distribution of that content,
- live podcast broadcasting,
- on-demand distribution of recorded podcasts and downloadable files by entities that are not their publishers,
- activities of news agencies, social networking services, blogs and wiki websites, and websites with online games / computer games.
This division excludes:
- wholesale and retail of audio and video recordings on information media, classified in the relevant subclasses of divisions 46 and 47,
- retail sale of newspapers, classified in the relevant subclasses of division 47,
- publishing of computer games and other software, classified in the relevant subclasses of division 58,
- production of sound and audiovisual recordings (including recorded podcasts), operation of vlog websites and distribution of films, video recordings or audiovisual works and similar productions to cinemas, networks and television stations as well as exhibitors, classified in the relevant subclasses of division 59,
- distribution of programmes by cable or satellite network, classified in the relevant subclasses of division 61,
- provision of computer infrastructure and hosting activities and activities of Internet portal search engines, classified in the relevant subclasses of division 63,
- rental of video discs, classified in the relevant subclasses of division 77,
- activities of independent actors and influencers appearing in vlogs and independent bloggers, classified in the relevant subclasses of division 90,
- operation of gambling websites, classified in the relevant subclasses of division 92.
Industry statistics (2025)
Number of companies
Companies
40,648
Companies (primary PKD)
1,933
Companies with financials
440
Business turnover
Legal structure
Legal formShare of companiesNumber of companies
- Sp. z o.o.48.5%1,921
- JDG28.9%1,146
- Sp. j.10.9%432
- Other5.0%199
- S.A.2.1%85
- Cooperative1.4%57
- Foundation1.0%41
- Association1.0%38
- P.S.A.0.6%23
- Sp. k.0.4%16
Financial results
The calculation excludes new companies that pull financial results down. Only firms with a filing in the previous year are included, so market trends are easier to read.
Median revenue
Ranking
Median revenue compared with other PKD codes.
Top companies by revenue
| # | Company | Legal form | Revenue | Net profit |
|---|---|---|---|---|
| 1 | S.A. | USD 963.50m | USD -44.08m | |
| 2 | S.A. | USD 707.32m | USD 62.39m | |
| 3 | S.A. | USD 662.30m | USD 177.56m | |
| 4 | sp. z o.o. | USD 476.43m | USD 24.95m | |
| 5 | S.A. | USD 137.00m | USD 56.09m | |
| 6 | S.A. | USD 103.64m | USD 2.37m | |
| 7 | S.A. | USD 90.19m | USD 13.89m | |
| 8 | S.A. | USD 57.00m | USD 2.11m | |
| 9 | sp. z o.o. | USD 52.04m | USD 1.01m | |
| 10 | sp. z o.o. | USD 48.91m | USD 5.15m |
Fastest-growing companies
| # | Company | Legal form | Revenue | Y/Y growth |
|---|---|---|---|---|
| 1 | sp. z o.o. | USD 1.65m | +126.5% y/y | |
| 2 | sp. z o.o. | USD 19.34m | +117.7% y/y | |
| 3 | sp. z o.o. | USD 1.37m | +113.8% y/y | |
| 4 | sp. z o.o. | USD 2.13m | +106.4% y/y | |
| 5 | sp. z o.o. | USD 5.14m | +86.6% y/y | |
| 6 | sp. z o.o. | USD 1.92m | +79.6% y/y | |
| 7 | sp. z o.o. | USD 617.53k | +75.5% y/y | |
| 8 | sp. z o.o. | USD 921.89k | +74.5% y/y | |
| 9 | S.A. | USD 5.80m | +59.8% y/y | |
| 10 | sp. z o.o. | USD 827.30k | +58.9% y/y |
Stock market
2 companies from this industry are listed.
| Company | Ticker | Market | Price | Change | Market cap |
|---|---|---|---|---|---|
| GPP | GPW Main Market | PLN 54.30 | +0.74% | USD 935.29m | |
| KPL | GPW Main Market | PLN 17.85 | +0.56% | USD 88.45m |
PKD codes in division 60
FAQ
The primary industry for 1,933 companies is programming and broadcasting activities; news agency activities and other content distribution. 440 entities have filed financial statements.
So far in 2026, 224 new companies with PKD 60 have been registered. In all of 2025, there were 271 such companies.
So far in 2026, 21 companies with PKD 60 have been deregistered. In all of 2025, there were 17 such companies.
In 2025, the median revenue for PKD 60 was USD 286.00k and the mean revenue was USD 12.46m, based on 314 financial statements. Averages and medians include only companies that file financial statements, excluding sole proprietorships.
Yes, in 2025, the median net profit was USD 5.52k, an improvement on 2024 (USD 1.15k). Among all 678 PKD divisions in Poland, it ranks 407th, placing it among the weakest 40%.
The most common legal form for PKD 60 is sp. z o.o., used by 1,921 companies in this industry (48.5% of the total). In second place is a sole proprietorship (1,146 companies, 28.9%), and in third place – sp. j. (432 companies, 10.9%).











