What is the main business of Instytut Monitorowania Mediów?

The main business activity of Instytut Monitorowania Mediów focuses on web search portal activities.

When was the company founded?

The company was registered in the Polish National Court Register (KRS) on September 21, 2021.

Where is the headquarters located?

The headquarters is located at: ul. Przyokopowa 33, 01-208 Warszawa.

What is the share capital?

The share capital of the company is PLN 152,645 (approx. $41,233).

What period do the latest financial data cover?

The latest available financial statement covers the period from January 1, 2025 to December 31, 2025.

What revenue was generated?

The company reported a revenue of $13,832,719 in 2025, which is an increase of 56.6% compared to 2024.

Yes, in 2025 the company was profitable, achieving a net profit of $4,971,640, meaning the company increased its profit by 99.0%.

What is the largest operating cost?

The largest operating cost category falls under employee remuneration. This category amounted to $2,923,000 in 2025, representing 46% of all operating expenses.

Instytut Monitorowania MediówS.A.

News agency activities

KRS: NIP: REGON:

Overview

Status

Active

Registry date

2021-09-21

Share capital

152 645,00 PLN

Activity description

Instytut Monitorowania Mediów is a Polish technology company that provides media monitoring and analysis services, covering over 1,800 press titles, more than 350 TV and radio stations, and 420,000 online portals, forums, and blogs. They also track 16 million social media profiles, offering insights into brand reputation, promotional effectiveness, and community engagement. Their services include real-time monitoring, advertising verification, and reports on media presence and brand image.

Registered address

ul. Przyokopowa 33, 01-208 Warszawa, Poland

Website

imm.com.pl

Phone

Social media

Electronic delivery address

AE:PL-26931-66174-EURSV-18

Financials

Revenue history (in m)

Data and insights are generated automatically based on financial statements and may contain errors. This analysis is for informational purposes only and does not constitute an official assessment of the company's credibility or business advice.

Statistics

How the company ranks by revenue within its industry, region and across Poland in 2025.

Results vs industry

Revenue

This companyUSD 13.83mMedianUSD 64.36kAverageUSD 3.26m

Net profit

This companyUSD 4.97mMedianUSD 1.32kAverageUSD 287.00k

Operating costs

This companyUSD 6.30mMedianUSD 59.86kAverageUSD 2.82m

Assets

This companyUSD 10.22mMedianUSD 38.81kAverageUSD 2.60m

Industry

Bank accounts

Registered as a VAT taxpayer on 2021-09-23. Active

mBank
06 1140 1977 0000 3041 3700 1004
mBank
22 1140 1977 0000 3041 3700 1007
mBank
33 1140 1977 0000 3041 3700 1003

Debt

No entries in the National Debtors Register (KRZ). No proceedings in KRZ

MSiG notices

Publication date	Event
Oct 5, 2021	Commercial Companies Code notice

Public aid

4 public aid cases recorded, with a total value of $993,565.

Grant date	Purpose	Gross amount	Granting body
Dec 27, 2023	Aid for research and development projects: industrial research	$572.6K$572,593	Prezes Polskiej Agencji Rozwoju Przedsiębiorczości
Dec 27, 2023	Aid for research and development projects: experimental development	$338.7K$338,745	Prezes Polskiej Agencji Rozwoju Przedsiębiorczości
Dec 22, 2023	De minimis aid (in accordance with Commission Regulation No 1407/2013 or earlier)	$57,114$57,114	Prezes Banku Gospodarstwa Krajowego

Tenders

1 tender recorded as contractor, with a total value of $102,594.

Publication date	Subject	Amount	Contracting authority
Jan 8, 2026	Codzienne udostępnianie za pośrednictwem dedykowanej platformy materiałów z monitorowanych mediów cyfrowych, powiadamianie w formie alertów o nowych wzmiankach dotyczących resortu.	$102.6K$102,594	Ministerstwo Finansów

Public sector contracts

Instytut Monitorowania Mediów is the contractor in 33 public sector contracts, worth PLN 665.99k in total. They were signed with 31 public buyers.

Signed	Subject	Public buyer	Value
Oct 6, 2026	monitorowanie mediów	Uniwersytet Medyczny Im. Karola Marcinkowskiego w Poznaniu	PLN 7,724
Sep 29, 2026	Analiza i monitorowanie mediów	Teatr Ateneum Im. Stefana Jaracza	PLN 7,248
Sep 22, 2026	Badanie ekwiwalentu Śląskiej Sceny Letniej 2026	Stadion Śląski w Chorzowie	PLN 1,968
Sep 22, 2026	Świadczenie usługi monitoringu mediów na rzecz sądu Okręgowego w Częstochowie	SĄD Okręgowy w Częstochowie	PLN 5,628
Sep 21, 2026	przegląd mediów analizujący obecność informacji/materiałów dotyczących hasła Akademia Muzyczna w Łodzi z raportowaniem	Akademia Muzyczna Im. Grażyny I Kiejstuta Bacewiczów w Łodzi	PLN 4,080

Public buyer	Value
Uniwersytet Medyczny Im. Karola Marcinkowskiego w Poznaniu	PLN 7,724
Teatr Ateneum Im. Stefana Jaracza	PLN 7,248
Stadion Śląski w Chorzowie	PLN 1,968
SĄD Okręgowy w Częstochowie	PLN 5,628
Akademia Muzyczna Im. Grażyny I Kiejstuta Bacewiczów w Łodzi	PLN 4,080

Trademarks

Instytut Monitorowania Mediów holds 9 active trademarks registered with the Polish Patent Office. 6 marks have expired or were not registered. The first mark was filed in 2000.

Mark	Number	Classes	Status	Protected until
IMM O mediach wiemy wszystko.	Z.592908	16, 35, 38, 41	Protected	Oct 28, 2035
IMM	Z.592907	16, 35, 38, 41	Protected	Oct 28, 2035
MediaContact(word)	Z.485839	16, 35, 38, 41	Protected	May 11, 2028
ADMONIT(word)	Z.403759	35, 38, 41	Protected	Aug 8, 2032
admonit	Z.403760	35, 38, 41	Protected	Aug 8, 2032

Mark	Protected until
IMM O mediach wiemy wszystko.	Oct 28, 2035
IMM	Oct 28, 2035
MediaContact(word)	May 11, 2028
ADMONIT(word)	Aug 8, 2032
admonit	Aug 8, 2032

Authorized Representatives

Agata Andruszkiewicz – Management Board Member

Sebastian Henryk Bykowski – Vice President of the Management Board

Przemysław Cezary Palacz – Management Board Member

Monika Ezman – Management Board Member

Krzysztof Sitkiewicz – Vice President of the Management Board

Manner of representation

Where the management board consists of 1 (one) person, the sole member of the management board is entitled to represent the company independently. Where the management board consists of more than 1 (one) person, the President of the Management Board independently or 2 (two) members of the management board acting jointly are entitled to represent the company.

Supervisory board

Agata Felicja Sienicka – Supervisory Board Member

Anna Jowita Sanowska – Supervisory Board Member

Piotr Marek Długi – Supervisory Board Member

Michał Jerzy Sienicki – Supervisory Board Member

Beneficial owners

Person	Rights

Subsidiaries

	Name	Share value	Stake
	Psmmsp. z o.o.	33,900.59 USD	43.1271%
	Newspointsp. z o.o.	2,701.24 USD	100%

Competitors

Name	Revenue	Website
Polska Agencja PrasowaS.A.	$54,951,141.69	pap.pl
Interia.Plsp. z o.o.	$38,936,715.22	firma.interia.pl
Biuro Informacji Gospodarczej InfomonitorS.A.	$11,247,504.25	big.pl
Media-Press.TvS.A.	$8,826,601.26	media-press.tv
Cloud TechnologiesS.A.	$7,763,526.62	cloudtechnologies.pl
Iberionsp. z o.o.	$7,469,004.22	iberion.pl
Analizy OnlineS.A.	$2,885,394.84	analizyonline.com

Change history

Date	Event
2021-11-08	Share capital change (149,950.00 PLN → 152,645.00 PLN)
2021-09-21	Entered in the register

FAQ

Last updated: 2026-07-21