
Overview
Difference is a market research agency that specializes in qualitative and quantitative studies, including consumer behavior analysis, product testing, and brand tracking. They utilize advanced analytical methods and tools to support clients in various industries such as healthcare, finance, and FMCG. Their services encompass exploratory research, shopper insights, and communication testing to help businesses make informed decisions.
Financials
Revenue history (in k)
Data and insights are generated automatically based on financial statements and may contain errors. This analysis is for informational purposes only and does not constitute an official assessment of the company's credibility or business advice.
Statistics
How the company ranks by revenue within its industry, region and across Poland in 2025.
Results vs industry
Industry
Bank accounts
Registered as a VAT taxpayer on 2017-07-01. Active
93 1020 1169 0000 8102 0314 3195
70 1020 1169 0000 8502 0279 0236
Debt
No entries in the National Debtors Register (KRZ). No proceedings in KRZ
Public aid
6 public aid cases recorded, with a total value of $23,405.
| Grant date | Purpose | Gross amount | Granting body | |
|---|---|---|---|---|
| Nov 29, 2025 | De minimis aid (in accordance with Commission Regulation 2023/2831) | –– | Prezes Banku Gospodarstwa Krajowego | |
| Nov 29, 2023 | De minimis aid (in accordance with Commission Regulation No 1407/2013 or earlier) | –– | Prezes Banku Gospodarstwa Krajowego | |
| Nov 29, 2022 | De minimis aid (in accordance with Commission Regulation No 1407/2013 or earlier) | –– | Prezes Banku Gospodarstwa Krajowego |
Tenders
6 tenders recorded as contractor: 5 national ($121,606) and 1 EU ($101,855).
| Publication date | Subject | Amount | Contracting authority | |
|---|---|---|---|---|
| May 4, 2025 | Realizacji badania potrzeb i oczekiwań użytkowników Zintegrowanego Rejestru Kwalifikacji - Zamówienie podobne - numer referencyjny – IBE/30/2023 | $12,757$12,757 | Instytut Badań Edukacyjnych - Państwowy Instytut Badawczy | |
| Nov 18, 2024 | Badanie postaw i opinii mieszkańców i turystów na temat funkcjonowania Warszawy | $101.9K$101,855 | Miasto Stołeczne Warszawa | |
| Nov 8, 2024 | Świadczenie usług polegających na prowadzeniu badania jakościowego dotyczącego zjawiska dezinformacji. | $47,770$47,770 | Krajowy Instytut Mediów |
Public sector contracts
Difference is the contractor in 5 public sector contracts, worth PLN 459.60k in total. They were signed with 3 public buyers.
| Public buyer | Value | |
|---|---|---|
| Polski Instytut Sztuki Filmowej | PLN 26,000 | |
| Polski Instytut Sztuki Filmowej | PLN 26,000 | |
| Urząd Miasta Stołecznego Warszawy | PLN 203,252 | |
| Polski Instytut Sztuki Filmowej | PLN 26,000 | |
| Uniwersytet Warszawski | PLN 178,350 |
Public procurement disputes (KIO)
Difference has been a party to 1 case before the National Appeal Chamber (since 2026). It filed 1 appeal (1 discontinued).
Authorized Representatives
Manner of representation
Each member of the management board is authorized to make declarations on behalf of the company independently.
Ownership
| Owner | Shares | Share value | Stake |
|---|---|---|---|
Piotr Paweł Jakubowski (55) | 440 | $5,942.73 | 44% |
Mariusz Rzanny (57) | 440 | $5,942.73 | 44% |
Others | 120 | $1,620.75 | 12% |
Beneficial owners
| Person | Rights |
|---|---|
Competitors
| Name | Revenue | Website | ||
|---|---|---|---|---|
| IQSsp. z o.o. | $4,866,166.85 | grupaiqs.pl | ||
| SW Researchsp. z o.o. | $2,142,878.93 | swresearch.pl | ||
| Embissp. z o.o. + limited partnership | $1,629,979.02 | embis.com.pl | ||
| Target Pointsp. z o.o. | $1,420,831.09 | targetpoint.pl | ||
| Wiserabbitsp. z o.o. | $1,363,268.00 | wiserabbit.co | ||
| Centrum Badań Marketingowych Indicatorsp. z o.o. | $1,269,397.82 | indicator.pl | ||
| Work and Funsp. z o.o. | $1,195,332.96 | workandfun.pl | ||
| Grupa Bstsp. z o.o. | $928,763.71 | grupabst.pl | ||
| Focus Agencysp. z o.o. | $790,375.94 | focus-agency.pl | ||
| Openfieldsp. z o.o. | $709,346.30 | openfield.pl |
Change history
| Date | Event | |
|---|---|---|
| 2019-05-13 | Address change (Ul. Stawki 40, 01-040, Warszawa → Ul. Juliusza Kossaka 11, 01-576, Warszawa) | |
| 2017-05-23 | Entered in the register |
FAQ
Last updated: 2026-10-08